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ATR Grantee Pineros y Campesinos Unidos del Noroeste (PCUN) helps organize the first farmworker strike in Oregon since 1971 when cucumber pickers at Kraemer Farms demand a raise in pay. The company retaliates against former strikers, and PCUN declares a boycott of NORPAC Foods, a co-owner of Kraemer Farms. The boycott lasts for nearly 10 years and helps raise awareness around the country of farmworker exploitation.